March 2, 2010
E3 Spark Plugs now the Title Sponsor of the Lucas Oil Late Model Dirt Series Spark Plugs Challenge

Client: E3 Spark Plugs

E3 Spark Plugs is proud to announce they are the official title sponsor of the Lucas Oil Late Model Dirt Series Spark Plugs Challenge for 2010, revolving around the televised series events. The E3 Spark Plugs Challenge will base its standings on points earned by drivers with perfect attendance during each of the televised events in the 2010 season. The driver earning the most points in all of the televised events, while maintaining perfect attendance, will win a special cash award. To be eligible to win the cash awards, drivers must mention the E3 Spark Plugs Challenge during television interviews at each event. Each driver must display E3 Spark Plugs decals throughout the season.
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September 10, 2009
Grand Prize Winner Joseph Porter Wins the E3 Spark Plugs 2009 Plug-n-Play Sweepstakes

Client: E3 Spark Plugs

The E3 Spark Plugs 2009 Plug-n-Play Sweepstakes, conducted in conjunction with StreetFire.net, is officially over.  The lucky grand-prize winner is Joseph Porter of Huntington, WV.  Joseph, a 9-year employee at the Toyota Motor Manufacturing Facility in Buffalo, WV, says that he has been around cars his whole life in one form or fashion.

“I still can’t believe I won!” stated Porter.  “I’ve been an auto junkie forever, and have dreamed about attending the SEMA Show in Vegas.  I can’t believe I actually get to go, and I want to thank E3 Spark Plugs and StreetFire.net for making it happen.   My wife and I simply can’t wait to see the amazing vehicles on display and the hottest new products in the aftermarket unveiled at the show!”
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September 10, 2009
E3 Spark Plugs Donates GEICO EnduroCross Event Tickets to the Billie Hardee Home for Boys

Client: E3 Spark Plugs

E3 Spark Plugs has donated 20 tickets to the Billie Hardee Home for Boys for the September 12th GEICO EnduroCross Series Event at the Florence Civic Center in Florence, SC.

“We are thrilled that E3 is taking the time to arrange this for our boys,” said Wayne Chapman, Executive Director of the Billie Hardee Home for Boys located in Darlington, SC.  “We are truly grateful when others aid us in teaching our children, and it is in moments like this where we can teach them about generosity and good, healthy fun.  We appreciate E3’s show of support and I know our boys will love going out to the Civic Center and seeing some exciting motorcycle action.”
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September 1, 2009
Geico AMA Endurocross to Present the E3 Spark Plugs EnduroCross Pro Junior Championship

Client: E3 Spark Plugs

E3 Spark Plugs recently announced it has teamed with the Geico AMA EnduroCross Series to create a new E3 Spark Plugs EnduroCross Pro Junior Championship to honor young, up-and coming stars of the sport.

“Working in cooperation with the AMA, we’ve developed a classification program for pro EnduroCross racers ages 16 to 21 that builds a series-within-a-series to help elevate the status of our younger GEICO EnduroCross Series racers,” said Source Interlink Media’s Mike Karsting. “These racers will all compete for the GEICO AMA EnduroCross Pro Junior Championship and the AMA’s No.1 plate that goes with it.”
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May 28, 2009
E3 Spark Plugs and Probst Motorsports Partner Up for Lucas Oil Off-Road Series

Client: E3 Spark Plugs

E3 Spark Plugs and Probst Motorsports are partnering up for the Lucas Oil Off-Road Racing Series presented by GEICO Power Sports for the 2009 tour.

Rushing to make the event in time, Kevin and Jon Probst participated in the inaugural event in Primm, NV, on April 4th & 5th. “It was a last minute decision to go west and race the opener for E3 Spark Plugs,” said Kevin Probst. “We were not planning to race this early in the year but when Lucas Oil and E3 Spark Plugs asked us out, we were delighted.”
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May 28, 2009
E3 Spark Plugs Now Offering Increased Payouts for Lucas Oil Off-Road Racing Elsinore Event

Client: E3 Spark Plugs

Team Lucas partner, E3 Sparkplugs, will be presenting a considerably enhanced winner payout to three marquis truck classes for the June 27th and 28th rounds at Lake Elsinore. E3 Sparkplugs, developer and marketer of a superior, powerful and ecologically friendly line of automotive, power sports and lawn & garden spark plugs, will provide $10,000 each day to the winners in both Unlimited 2 and Unlimited 4, as well $5,000 for second place and $2,500 to the third-place finisher.
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May 28, 2009
E3 Spark Plugs Now A Presenting Broadcast Partner of Lucas Oil Off-Road Racing Series Coverage

Client: E3 Spark Plugs

E3 Sparkplugs, developer and marketer of a superior, powerful and ecologically friendly line of automotive, power sports and lawn & garden spark plugs, has been named presenting broadcast partner for the Lucas Oil Off-Road Racing Series and a presenting sponsor of the live NBC series finale. As a longtime Team Lucas Partner, the elevated support of the off-road racing series marks a significant step for E3 Sparkplugs, known for their DiamondFire Technology.
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May 28, 2009
E3 Spark Plugs Major Sponsor of 2009 Super Modified Tractor Division of the Lucas Oil Pro Pulling League

Client: E3 Spark Plugs

E3 Spark Plugs, creator and producer of a leading brand of high performance and fuel efficient spark plugs, will bolster the elite Super Modified Tractor division in the nationally televised Lucas Oil Pro Pulling League for the 2009 season.
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May 20, 2009
E3 Spark Plugs Teams Up With CLASH Production to Deliver High-End Footage From the 2009 JDM Allstars Drifting Event

Client: E3 Spark Plugs

E3 Spark Plugs, in conjunction with CLASH Production and AutoStream, recently teamed together to deliver drifting footage from the JDM AllStars Round 2 event held at Lydden Hill Raceway just outside London, England on May 2nd thru 4th, 2009. Some of the best drifters in the world rip up the track at one of the best drifting events on the calendar. The high-end video footage is available for viewing on most any major online video portal, such as YouTube, Vimeo, StreetFire.net and more.  You can also view footage and additional exclusive content at www.e3sparkplugs.com/jdm09.
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May 14, 2009
E3 Spark Plugs Plug-n-Play Sweepstakes

Client: E3 Spark Plugs

For most car junkies, going to the annual SEMA Show is just a dream. But now E3 Spark Plugs is allowing you a chance to make your dream come true!

E3 Spark Plugs, in conjunction with StreetFire.net, is announcing the E3 Spark Plugs 2009 Plug-n-Play Sweepstakes!  It does not get any better than this:  One lucky fan and a guest will win the Grand Prize: a chance to become E3 Spark Plugs’ employee for a week and visit the 2009 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada!  The winner and their guest will receive prizes including round trip airfare for two to Las Vegas, accommodations for two at a hotel for 5 days and 4 nights, registration to the 2009 SEMA Show, $250 spending cash each, and E3, StreetFire.net and SEMA related apparel and accessories.
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January 28, 2009
Powerful E3 Spark Plugs Create Faster Cold Starts for Your Powersport Vehicle

Client: E3 Spark Plugs

Ever have a problem cranking up your ATV or snowmobiles engine in cold weather?  Most of the time, the issue lies in your batteries cold cranking amps and your spark plugs ability to develop a good spark in lower temperatures.  E3 Spark Plugs, the leading manufacturer of automotive and small-engine spark plugs, recently released its new line of powersport plugs, which offer a simple and easy way to ensure that your engine will fire no matter what the temperature.  With over 85% coverage for motorcycles and snowmobiles, and a more than majority coverage for ATV’s and personal watercraft vehicles, E3’s powersport plugs also improve horsepower and increase fuel efficiency.
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January 28, 2009
E3 Spark Plugs Involved in Tightening EPA Emissions Standards

Client: E3 Spark Plugs

E3 Spark Plugs with DiamondFIRE Technology is proud to announce that it is the only spark plug available today that is recognized by the Environmental Protection Agency (EPA) as a supplemental emissions technology device.  This is due to the recent EPA testing, in which E3 was involved, that pushed the government to tighten emissions standards for new gasoline-powered lawn mowers, weed trimmers, and boat engines, requiring those engines to reduce the amount of smog-causing pollution they are allowed to emit.
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November 18, 2008
E3 Spark Plugs Finish Year One of it’s 2008-2010 Team Lucas Sponsorship

Client: E3 Spark Plugs

E3 Spark Plugs, the fuel efficient, low emissions, high performance spark plug that is now available for most small engine, powersport and automotive applications, has completed it’s inaugural year as a sponsoring member of the grassroots motorsports Team Lucas program.
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September 9, 2008
Demolition Derby and Fireworks Show, sponsored by E3 Spark Plugs, on September 13th at the O’Reilly Auto Parts Fall Street Machine Nationals

Client: E3 Spark Plugs

Saturday night, September 13th, at the O’Reilly Auto Parts Fall Street Machine Nationals in the Grandstand arena of the Missouri Entertainment & Events Center there will be a smashing, crashing demolition derby, sponsored by E3 Spark Plugs, followed by a spectacular fireworks show set to music.
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September 9, 2008
E3 Spark Plugs Improve Power and Increase Efficiency

Client: E3 Spark Plugs

With today’s gas prices, it is now more important than ever to keep your engine running efficiently.  What about your engine’s power? Is it possible to have an engine that puts out maximum power yet still saves fuel?  Of course it is and E3® Spark Plugs with DiamondFire™ Technology will help you get there.
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July 3, 2008
Powerful, Fuel Efficient E3 Spark Plugs Now Available for the Powersports Market

Client: E3 Spark Plugs

Due to the high demand from E3’s many tried and true automotive and small engine plug customers, E3 Spark Plugs is pleased to introduce its new line of powersport plugs. With over 85% coverage for motorcycles and snowmobiles, and a more than majority coverage for ATV’s and personal watercraft vehicles, E3 now offers a simple and easy way to improve horsepower and fuel economy. Independent tests have proven that E3 plugs, when compared to competitive spark plug brands, increase horsepower up to 12 hp, depending on engine class. Also, it is the only plug on the market that reduces hydrocarbon and carbon monoxide emissions.
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June 25, 2008
E3 Spark Plugs Sponsored Driver Kevin Probst Wins the WSORR Round III Pro 2WD Race at The Big House

Client: E3 Spark Plugs

Before Round III of the 2008 World Series of Off-Road Racing’s (WSORR) Pro 2WD series at the Big House, the Crandon Raceway in Crandon, Wisconsin, Team Lucas/E3 Spark Plugs sponsored driver Kevin Probst decided he was going to take the race from the very beginning. Kevin, in his E3 Spark Plugs/Dixie Choppers/Lucas Oil/Toyo Tires Chevrolet Silverado, pulled a hole shot around the famous Potawatomi turn one and never looked back cruising to a 8-second win in front of a very fast field.
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June 19, 2008
E3 Spark Plugs Driver Kevin Probst is Back and Better than Ever following Violent Crash

Client: E3 Spark Plugs

Let’s face it, long-time off-road driver Kevin Probst is unstoppable. During the opening race of the 2008 World Series of Off-Road Racing (WSORR), the E3 Spark Plugs Show-Me-State Showdown in Wheatland, Missouri last month, Kevin had a spectacular crash resulting in a series of flips causing damage to his Chevrolet truck. The team was able to get the truck going again for a second place finish in Round II of the action.
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June 16, 2008
E3 Spark Plugs Driver Jason Patison has a Runner-Up Finish at Toyota Speedway

Client: E3 Spark Plugs

Jason Patison and his new E3 Sparkplugs/Dixie Chopper team traveled to Irwindale this past weekend to debut their #17 Super Late Model in a pair of 40 lap races at Toyota Speedway. After spending most of the Friday night session working all of the “bugs” out of the recently finished car, the team knew they had their work cut out for them to get up to speed on Saturday. After making the most of the 35 minute practice session, Patison qualified at a time of 18.48 around the half mile oval, missing the pole by .06 but still good enough for second quick.
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May 22, 2008
Don’t Miss the WSORR E3 Spark Plugs Show-Me-State Showdown, May 31-June 1, 2008

Client: E3 Spark Plugs

E3® Spark Plugs makes it’s debut in off-road racing as event sponsor for the Lucas Oil World Series of Off-Road Racing’s (WSORR) opening race weekend May 31 and June 1 at Lucas Oil Speedway in Wheatland, MO., airing nationally on the Speed TV Network. Considered to be the “Diamond of Dirt Tracks,” there could be no more fitting sponsor than E3 Spark Plugs, known for their breakthrough “Diamond Fire” design which employs electrode technology to help users increase power, improve fuel efficiency and reduce engine emissions that contribute to global warming.
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