September 1, 2009
Geico AMA Endurocross to Present the E3 Spark Plugs EnduroCross Pro Junior Championship

Client: E3 Spark Plugs

E3 Spark Plugs recently announced it has teamed with the Geico AMA EnduroCross Series to create a new E3 Spark Plugs EnduroCross Pro Junior Championship to honor young, up-and coming stars of the sport.

“Working in cooperation with the AMA, we’ve developed a classification program for pro EnduroCross racers ages 16 to 21 that builds a series-within-a-series to help elevate the status of our younger GEICO EnduroCross Series racers,” said Source Interlink Media’s Mike Karsting. “These racers will all compete for the GEICO AMA EnduroCross Pro Junior Championship and the AMA’s No.1 plate that goes with it.”

This new championship will allow younger drivers, like 19-year-old Colton Haaker, the current E3 Spark Plugs’ Pro Junior EnduroCross points leader, and others to continue to gain fan attention as the series ramps up for the remainder of this racing season.

“As a somewhat young, up-and-coming company ourselves, E3 Spark Plugs was fired up with the opportunity to back the EnduroCross Pro Junior Championship,” said Steve Jonier, VP-Sales/Marketing for E3 Spark Plugs. “E3 Spark Plugs share with these younger racers a great deal of fight and determination – attributes that have served both E3 and all the competitors on the GEICO AMA EnduroCross series well.”

EnduroCross tracks incorporate various elements of off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole… and even a few special obstacles like giant tires thrown in! Known as the “toughest racing on two wheels,” this indoor version of extreme off road racing will certainly keep you on your feet. The GEICO Powersports AMA EnduroCross series will be captured by the Versus Network, to be aired on the popular grassroots racing program; The Lucas Motorsports Hour. With its excitement and unpredictability, the EnduroCross championship has always down to the wire and this year will be no different as the series starts and finishes at Vegas’ Orleans Arena! Don’t miss your chance to see GEICO Powersports AMA Endurocross “Live” – and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.

The E3 DiamondFIRE spark plug design features an open, diamond-shaped electrode that offers fuller flame growth and more complete fuel combustion, thus providing reduced emissions, increased horsepower and better engine durability. Whether it’s an automobile, lawn mower, weed-eater, motorcycle, snowmobile, atv or jet-ski, E3 has you covered with the advanced technology your machine needs.

For more information about E3 spark plugs, including performance and emissions test results or where-to-buy, visit www.e3sparkplugs.com.

###

The logos/Images shown below are available for press use only. Click on the thumbnail(s) below to retrieve the high res version(s). If you have questions or comments concerning these images, please contact Martin & Company at 615/876-1822.

RELEASE SPECIFIC IMAGES: