February 1, 2008
E3 Spark Plugs Announces 2008-2010 Team Lucas Sponsorship

Client: E3 Spark Plugs

E3® Spark Plugs, the fuel efficient, low emissions, high performance spark plug that is now available for most small engine, powersports and automotive applications, is pleased to announce their three year sponsorship of TEAM Lucas. E3 joins the ranks of K&N Engineering, General Tire, Dixie Chopper, Torco Racing Fuels, R&L Carriers, Super Clean, Jim Beam Distillery, and Fatheadz Eyewear as a sponsor of over 400 grassroots racing events covered by ESPN2, Speed and Versus Networks. As a member of Team Lucas, E3 will be an official sponsor of the Lucas Oil Speedway, Ranch and Stadium, and a major sponsor of the…

Lucas Oil Motorsports Hour – Versus
IHBA Drag Boat Series – SPEED, 7 events
Lucas Oil Late Model Dirt Series – SPEED, 35 events
Lucas Oil Pro Pulling Series - ESPN2 and Versus, 290+ events
World Series Off Road Racing – Speed, 18 events
NASCAR West Racing Series – SPEED
ASA Modified West Series – 7 events

E3 is the only spark plug on the market that improves horsepower and fuel economy, while lowering hydrocarbon and carbon monoxide emissions. Now found in over 14,000 stores nationwide including:
Wal-Mart, Home Depot, Lowe’s, Pep Boys, Advance Auto, CSK Auto, Sears, Summit, JEGS, JC Whitney and more, it is has been proven to improve power from 2 to 13 hp, depending on engine class as compared to all other brands of premium plugs.

E3 president, Todd Arey, says, “We are especially pleased to be a part of such an exciting array of series in support of grassroots motorsports across the U.S. The same initiative and creativity that sparks the drive to race, is found at E3. Our commitment to innovation is equally strong and representative in our line of high performance, environmentally friendly spark plugs.”

Bob Patison, Lucas Oil President, says, “E3 is an excellent addition to Team Lucas, a quality company with a quality performance product. We’re excited about our 2008 race season and the opportunity to build greater brand awareness for all nine companies that compose Team Lucas.”

For more information about E3 spark plugs, including performance and emission test results and where-to-buy, visit www.e3sparkplugs.com. For more information about Lucas Oil Corona, call 951-270-0154.

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